Kapade is a curated shop, founded by jewelry designer Vaneesha Advani. When you step away from the busyness of West Hastings into KAPADE, you enter into an atmosphere devoid of the mood-setting music and chatter typical of most retail spaces. Instead, you find yourself enveloped by calm and carefulness; all crafted by Vaneesha Advani. The displayed clothing and accessories play into this theme. Each chosen with care and diligence that reflects the attention to detail that Advani brings to all aspects of her professional career.
As a professional woman, Advani has amassed a wealth of experience from working in the fashion industry.
Since studying fashion design at the prestigious Parsons School of Design in New York, she has spent time working in Vancouver, Montreal, and Eindhoven, the Netherlands, while consistently showing at international fashion weeks.
In November 2018, Advani opened KAPADE on a whim. ”I was browsing through the internet and came across the website which had local retail spaces for rent. I just got curious and started to look at them. Not knowing I would get into retail, and to make a long story short, before I knew it I had a space, and once I had a space, I made a commitment,” she remarks with a shy smile.
The usually daunting process of acquiring labels for a new venture did not materialize for Advani. Her vast connections throughout the industry made the choice of designers for the store simple because, with many, she has developed trust through personal relationships. This knowledge allowed her to ensure quality in workmanship and materials in her collections.
Her mindset towards buying echoes this. “I believe in buying clothes which are timeless; I focus on fabrics, shapes, and colours “In the end, it is about my clients; I want them to feel good in them.”
Labels currently stocked at KAPADE includes her own label Designs by Sonia, the traditionally adventurous Ablesia, handcrafted bags by Mutsaers, multi-functional dresses by Elementum, hand spun, handwoven beautiful line from World of Crow, unique screen-printed jewelry by Uli Rapp, USA-based Nrk Style, USA-based Tina Givens and footwear by Spain’s Petrucha Studio. This diverse selection attracts a particular type of customer, according to Advani. She finds worldly and progressive women wearing these clothes, and sees that they take inspiration from their travels, theater, the arts and politics much like herself.
Advani takes care not to define her patrons by age but emphasizes the timeless looks that well-dressed women can style and own. The result of this is boutique meant for women to create enduring and versatile head-to-toe looks all from one place.